Bruce Pavitt is a cultural icon and founder of Seattle’s Sub Pop, the record label that first discovered Nirvana, Soundgarden and Mudhoney. Few people have influenced music & popular culture as much as Bruce Pavitt. As founder of Sub Pop fanzine & record label, as well as participant, financier and witness to music history, Bruce will share stories about the rise of Nirvana, Soundgarden, Mudhoney and other bands of the Grunge movement. Bruce is also an author, music historian, and professional DJ.